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The GEO Checklist for SaaS

33 actions to make your SaaS visible in ChatGPT, Perplexity, and Google AI.

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8 Entity Building (Foundation)

Create or verify your Wikidata entity
Complete Crunchbase company profile
Set up Google Business Profile
Create LinkedIn company page with full description
List on G2 with complete profile and 5+ reviews
List on Capterra / Software Advice
List on Product Hunt
Ensure name/URL/description is consistent across all platforms (NAP consistency)

7 Content Structure

Publish a "What is [your category]?" definitional page
Add clear definition in the first 50 words of every key article
Use numbered lists for steps (not bullet points)
Include at least one comparison table per article
Add FAQ section at the end of every article (5–8 Q&As)
End each article with a single quotable summary sentence
Include at least 3 specific data points with sources per article

6 Technical / Schema

Add FAQ Schema (JSON-LD) to all FAQ sections
Add Article Schema to every blog post
Add Organization Schema to homepage
Verify robots.txt allows GPTBot, PerplexityBot, ClaudeBot
Submit sitemap to Google Search Console
Ensure fast page load (Core Web Vitals green)

6 Authority Building

Get mentioned in at least 3 third-party publications
Publish at least 1 guest post on an industry blog
Get a complete profile on all major review platforms
Create 1 original data study or survey
Get cited in at least 1 podcast transcript
Collect and publish customer testimonials with company names

6 Monitoring

Set up Google Alerts for your brand name
Set up Brand24 or Mention for web monitoring
Create weekly check routine: search 5–10 target queries in Perplexity
Create weekly check routine: test ChatGPT with Browse for target queries
Track AI citation frequency in a spreadsheet
Monitor Google AI Overview appearances with Ahrefs or Semrush

Want a deeper dive into each item?

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